Connectors: The Naturally Networked People Who Will Transform Your Financial Journey
Meet Sarah. She's that friend who always knows someone who knows someone. When you mentioned wanting to buy your first investment property, she immediately said, "Oh, you have to talk to my friend, Maria—she has 5 rental properties." When you were stressed about business taxes, she connected you with her CPA who works with female entrepreneurs. Sarah is what we call a Connector, and every woman benefits having at least one on her Financial A-Team.
What Are Connectors?
Connectors are the well-networked individuals in your life who love making introductions and sharing resources. They're naturally outgoing, well-read, and—most importantly—they don't believe money should be a taboo topic. They're the person who will enthusiastically discuss investment strategies over brunch and share book recommendations that changed their financial perspective.
Here's what makes Connectors special:
They love learning about money and finance
They enjoy connecting people with resources
They have extensive professional and personal networks
They're comfortable discussing money openly
They genuinely want to help others succeed
What Connectors Do (And Don't Do)
What Connectors DO:
✅ Make introductions to Specialists, Mentors, and other valuable connections
✅ Share resources like books, podcasts, courses, and tools they've found helpful
✅ Offer perspective based on their own experiences and what they've learned from others
✅ Listen without judgment when you want to talk through financial decisions
✅ Celebrate your wins and understand the significance of your financial milestones
What Connectors DON'T Do:
❌ Give specific financial advice (they're not licensed professionals and don’t have to know your current financial picture)
❌ Analyze your financial situation and create a plan for you
❌ Make decisions for you about investments or major financial choices
❌ Replace Specialists like Financial Therapists or CPAs
Why Women Especially Need Connectors
You can struggle with money conversations because:
you weren't taught to discuss finances openly
you worry about being judged for your financial choices
you feel guilty about wanting financial success
you lack role models who openly share their money journeys
Connectors break through these barriers. They normalize Healthy Wealthy Talks and make financial topics feel accessible rather than intimidating.
How Connectors Help Your Financial Journey
1. They Bridge the Gap Between Problems and Solutions
You might know you need help but not know what kind. When you tell a Connector, "I'm overwhelmed with business finances," they might respond with:
"Have you considered working with a bookkeeper? Here's the one I use..."
"My CPA specializes in small businesses—want an introduction?"
"There's a great course on business finances by [author]—I'll send you the link"
2. They Expand Your Network Exponentially
One good Connector can introduce you to multiple of potential Financial A-Team members and resources. They're like a networking multiplier effect for your financial life.
3. They Provide Social Proof
When a trusted Connector says, "This financial therapist changed my life," it carries more weight than an online review from a stranger. They provide personal testimonials for the professionals they recommend.
4. They Keep You Informed
Connectors are often early adopters who research new financial tools, investment options, and money strategies. They'll share what they learn, helping you stay current without doing all the research yourself.
Types of Connectors You Might Encounter
The Professional Networker
This person knows professionals across multiple industries and can connect you with vetted experts. They often work in fields like consulting, real estate, or business development.
The Finance Enthusiast
They read every personal finance book, listen to money podcasts, and love discussing investment strategies. They're your go-to for resource recommendations.
The Entrepreneur
Having built their own business, they understand the financial challenges of entrepreneurship and can connect you with business-focused resources.
The Community Builder
They create or participate in groups focused on financial empowerment. They might run investment clubs, money meetups, or online communities.
Hi, it’s me. I want to be a Connector for your Financial A-Team.
Finding Your Connectors
Look for people who:
Regularly share helpful resources on social media
Belong to professional organizations or networking groups
Openly discuss their financial journeys
Have overcome similar financial challenges to yours
Are active in communities focused on women's financial empowerment (Hey Pledgettes!)
How to Work With Connectors
Be Specific About What You Need
Instead of saying "I need help with money," try:
"I'm looking for a financial advisor who works with women in their 30s"
"Do you know any real estate agents who help first-time investors?"
"I need a CPA who understands online businesses"
Show Appreciation
When someone makes an introduction or shares a resource:
Send a thank-you note
Follow up on whether the connection was helpful
Offer to make introductions for them when possible
Share resources that might benefit them
Respect Their Time
Connectors love helping, but be mindful of their time:
Be clear about what you're asking for
Don't expect them to do your research for you
Follow through on introductions they make
Don't repeatedly ask for favors without reciprocating
Be a Connector Yourself
The best way to attract Connectors is to become one:
Share helpful resources when you find them
Make introductions when appropriate
Celebrate others' financial wins
Be open about your own financial journey
Red Flags: When a "Connector" Isn't Helping
Watch out for people who:
Push specific financial products or services repeatedly
Benefit financially from their "recommendations"
Give specific financial advice without proper credentials
Make you feel bad about your current financial situation
Only want to talk about their own financial success
The Connector's Golden Rule
Remember this important distinction: Connectors help but don't advise. They can share their experiences, make introductions, and provide resources, but they shouldn't be giving you specific financial advice about your situation. Save that for your licensed Specialists.
Building Relationships With Connectors
Be Genuine
Approach potential Connectors with genuine interest in building a relationship, not just getting help. Most Connectors can sense when someone is only interested in what they can get.
Add Value First
Before asking for help, consider what you can offer:
Share an interesting article or resource
Make an introduction for them
Offer your expertise in your area of specialization
Stay in Touch
Don't just reach out when you need something. Check in regularly, share updates on your progress, and maintain the relationship over time.
The Ripple Effect of Great Connectors
One great Connector can transform your financial journey. They might introduce you to:
The Accredited Financial Counselor who helps you break the debt cycle
The Mentor who sharing their experience determining their pricing in their business
The Financial Friend that makes you excited to celebrate your financial wins
The Changemaker that has you move from a “should” goal to a motivating, unique Big Financial Goal
Your Turn to Connect
As you benefit from Connectors in your life, consider how you can become one for others. Share resources that helped you, make introductions when appropriate, and normalize money conversations in your circles.
The more women we have openly discussing finances and sharing resources, the faster we close the gender wealth gap and build collective financial power.
Remember: Connectors are invaluable members of your Financial A-Team, but they work best in combination with the rest of your Financial A-Team. They help you find the right people and resources, but you still need Specialists for advice, Mentors/Mentees for guidance/sharing, your Financial Friends for support, and Changemakers for expanded perspectives.
Looking to connect with other women who love sharing financial resources and making meaningful introductions? Join a community where Connectors naturally gather and financial conversations flow freely.
