If you do more than one thing, then you ARE more than one thing. Instead of being either an expert or a generalist, learn how to communicate your unique value at the intersection of your work identities. This is called your hybrid professional identity, and it’s your competitive advantage in the workforce.
Professional identity is more than your job title. It’s comprised of the different identities on your resume (experience, volunteering, investments). Instead of sharing you “wear a lot of hats” or “do many things,” hybrid professionals merge work identities together and work at the intersection.
This is where their zone of genius and unique value lies. This is a difficult space to describe because it defies traditional labels and hybrids struggle to explain what they do. Yet once a hybrid understands their hybridity, they finally feel empowered to be their full self.
If you don’t know hot to effectively communicate your professional identity, then this webinar is for you.
Dr. Sarabeth Berk is the leading expert on hybrid professional identity, and a hybrid professional herself. She was featured in Forbes, and is a TEDx speaker, author of More Than My Title, and recipient of a Colorado Inno on Fire award for her innovative work. Her hybrid title is Creative Disruptor because she works at the intersection of being an artist, researcher, educator, and designer.
Through groundbreaking research, Sarabeth developed a one-of-a-kind approach that takes personal branding and career development to a whole new level. Today, she helps professionals discover and articulate their hybrid professional identity and unique value in the workforce. As a result, her clients feel more seen, empowered and confident, and teams recognize each other as more than their job titles, valuing the critical yet different roles of experts, generalists, and hybrids in the workforce.